The Ultimate Waxperience
We spent a lot of time researching, concepting and developing this campaign. Our aim was to convert waxing consumers to Waxaway from another brand by highlighting our points of difference, rather than switch a shaving consumer over to waxing.
These differences include:
- Our salon quality formulas and ingredients do not cause irritations, unlike other waxes
- Made by Professional Beauty Therapists
- We’re Australian made and owned
- We offer a solution for every body
Watch our NEW! TV Commercial
Included in this campaign is:
- National TV advertising 15 & 30 second ads positioned across a selection of highly rated channels during prime time programs
- Digital advertising
- Sampling
- Cross promotion with Bump eRaiser